Wednesday, December 30, 2015

MICHIGAN RADIO FACEBOOK LIKES AND PREDICTIONS FOR 2016


12.30.15 
MICHIGAN RADIO FACEBOOK LIKES AND PREDICTIONS FOR 2016

Lots of cheaters, sadly....
Well, it's been almost 10 years since northern Michigan has gotten a full 12+ Arbitron/Nielsen ratings book, and three years since Nielsen has handed out a full book with all of the stations listed. So, we've taken the liberty of taking all of the stations up north and checking out their Facebook pages. The more likes each station has, the better. True, there's that stupid option of buying likes, but I think most of the stations toned it down this year.
this year's rank/last year's rank/number of Facebook likes/call letters/(station name, dial position, format, etc)
NORTHERN MICHIGAN
1-1) 37,888 WKHQ (106 KHQ - CHR)
2-2 )12,754 WJZQ (Z93 - CHR)
3-3) 9,250 WLXT (Lite 96.3 - AC)
4-4) 8,769 WTCM-FM (103.5/93.5 - Country)
5-5) 8,327 WMKC (102.9 Big Country Hits)
6-6) 5,921 WZTC (104.5 Bob-FM - Variety Hits)
7-8) 5,270 WCDY (107.9 WCDY - CHR)
8-7) 4,677 WKLT (97.5/98.9 KLT - Classic-leaning Rock)
9-10) 3,324 WGFM (Rock 105 - Active Rock)
10-11) 1,832 WTCM-AM (NewsTalk 580; actually Ron Jolly's page)
11-12) 1,673 WUPS (98.5 - Classic Hits)
12-13) 1,500 WQON/WGRY (Q100 - Rock and Y101 - CBS Sports; both share a FB page) 
13-15) 989 WSRT (ESPN 106.7/105.5) 
14-14) 862 WDEE (Sunny 97.3 - Oldies)
15-17) 811 WGFN (The Bear 98.1/107.1/97.7 - Classic Rock)
16-16) 758 WCCW-FM (Classic Hits 107.5)
17-19) 757 WMJZ (Eagle 101.5 - Classic Hits)
18-18) 646 WTWS (92.1 The Twister - Country)
19-20) 545 WYPV (94.5 Patriot Voice - Teabagger Talk)
20-22)  370 WMKT (1270 - Conservative Talk)
21-9) 229 WLXV (96.7 The Bull - Country; station re-launched this year)
22-24)  224 WQEZ (Easy 95-5/106-3 - Soft AC)
23-26) 209 WFCX (94.3/92.5 The Fox - 80s/90s Classic Hits)
24-25) 191 WJML (1110/1210 - Talk)
25-23) 187 WMBN (1340 The Ticket - Fox Sports)
26-21) 119 WLDR (101.9 The Bay - AC; FB page was re-launched (again) this year)
27-27)  90 WCCW-AM (1310 The Score - CBS Sports)

INCREASE IN FACEBOOK LIKES:
1) 1830 WTCM-FM
2) 1647 WMKC
3) 1616 WCDY
4) 1070 WLXT
5) 794 WGFM
6) 763 WKLT
7) 603 WQON/WGRY
8) 574 WJZQ
9) 391 WUPS
10) 306 WZTC
11) 227 WMJZ
12) 218 WKHQ
13) 198 WTCM-AM
14) 188 WSRT
15) 182 WMKT
16) 114 WYPV
17) 112 WFCX
18) 104 WGFN
19) 70 WTWS
20) 61 WQEZ
21) 41 WJML
22) 39 WDEE
23) 34 WMBN
24) 3 WCCW-AM

My Thoughts...

*One of the biggest issues with using Facebook likes as ratings is that whomever is in charge of station Facebook pages could indeed doctor likes by simply buying them. Remember last year when the old WLXV/Mix 96 exploded from 17th place to 9th? Well, now they're country as The Bull. Last year, KHQ gained over 7,000 likes. This year, they only gained a paltry 218. It's proof that using Facebook likes is simply not the best way of detecting popularity, but when we have stations that are perennial losers like EZ 95-5/106-3 and WCCW 1310 The Score, well, there you go.
*The fact that KLT and Rock 105 are now neck-and-neck in the FB ratings shows that it's time for Del Reynolds to realize that he fucked up by dissing Rock 105's fans by demoting them to one signal. True, there's *some* people who love EZ 95-5/106-3, but apparently, they're too far and in between. The fact that The Bear is now the lowest-rated rocker in northern Michigan, plus the fact that Bob Kevoian from Bob and Tom is now retired proves that he'd rather care about an audience that's close to non-existent vs. one that is. Bear in mind that format-wise, Rock 105 is the northern Michigan equivalent to Detroit's WRIF and WGRD here in Grand Rapids, two VERY successful stations. 
*The format tweak for The Fox by going from 60s-70s to 80s-90s has proven to be a crappy one. I've read The Fox's new ads in the Northern Express and all it shows is their fox mascot's head peaking over the Sand Dunes. To me, it's showing how fucking cheesy they are. No wonder why Bob FM is a better station format-wise. 
*1310 The Score has only gained six likes in two years. Sports loud and clear on 106.7 vs. noisy 1310. Do the math. 
*Last, but definitely not least, 101.9 continues to be a giant abortion in the face of northern Michigan radio, especially with the pipe bursting in their studio. As a fan of shows such as Bar Rescue, I wish somebody would come tell Col. Tex O'Hara (and yes, that was a Simpsons reference) how delusional he is. Then again, reportedly, he's become more absentee in the past few years and is allowing his children to run his empire. 

Predictions....  
*Normally, I make my predictions for northern Michigan radio for 2016, but the only one I'll make is the one that I seem to be right on every year: nothing will change, at least drastically. The AM stations - save for WTCM-AM - will remain unsuccessful, 99.3 and 92.3 will be in forever limbo as long as the owner remains delusional but WTCM-FM, KHQ, Lite 96.3, et. al. will keep their listeners happy. As long as only two companies subscribe to Nielsen, listeners will continue to get nothing but crap locally. It makes me happy that I own a smartphone so I don't have to suffer through local radio. Hell, I'm proud that on my Christmas trip, the internet radio station I was listening to didn't fade out. Technology will make local radio their bitch unless they know what the vast majority wants. 


GRAND RAPIDS
1-3) 474,650 WBFX (101.3 The Brew - Mainstream Rock)
2-1) 318,340 WHTS (105.3 Hot FM - CHR)
3-2) 262,548 WBCT (B93.7 - Country)
4-4) 78,568 WSNX (104.5 - CHR)
5-5 47,535 WGRD (97-9 GRD - Active Rock)
6-6) 32,815 WLHT (Channel 95-7 - Hot AC)
7-7) 26,877 WSRW (Star 105.7 - AC)
8-8) 12,152 WJQK (JQ99 - Christian CHR)
9-9) 8,781 WLAV (97 LAV - Classic Rock)
10-10) 7,751 WOOD (NewsRadio 1300/106.9 - News/Talk)
11-11) 7,311 WMAX (ESPN 96-1 - Sports)
12-12) 5,085 WBBL (107.3 The Ball - Sports)
13-13) 4,324 WFGR (98.7 - Classic Hits)
14-15) 2,711 WTRV (100.5 The River)
15-16) 1,309 WGLM (M106.3 - Classic Hits)
16-18) 1,155 WHTC (1450 Holland - Talk)
17-17)  921 WJRW (1340 - Talk)
18-23) 843 WTNR (94.5 Nash FM - Country)
19-19) 798 WYGR (GR94.9/1530 - Urban AC)
20-21) 723 WLAW (92.5 Nash Icon - Classic Country)
21-20) 722 WION (I1430 - Classic Hits)
22-22) 560 WPNW (96.5/1260 The Pledge - Conservative/Christian Talk)
23-27) 437 WGHN (92.1 - AC)
24-24) 429 WFUR (102.9/1570 - Christian)
25-25) 357 WTKG (1230 - Talk)
26-26) 342 WMPA (93.1 Country)
27-28) 192 WNWZ (1410 The Touch - Urban AC)


INCREASE IN FACEBOOK LIKES:
1) 373,413 WBFX
2) 93,457 WHTS
3) 64,912 WBCT
4) 15,426 WSNX
5) 13,152 WSRW
6) 4,659 WLHT
7) 2,409 WGRD
8) 2,299 WJQK
9) 1,454 WLAV
10)  873 WOOD
11)  624 WBBL
12)  553 WFGR
13) 501 WMAX
14) 429 WHTC
15) 413 WTNR
16) 338 WGLM
17) 216 WTRV
18) 210 WLAW
19) 205 WGHN
20) 198 WYGR
21) 189 WION
22)  78 WPNW
23)  67 WNWZ
24)  53 WJRW
25)  47 WFUR
26)  43 WTKG
27)  37 WMPA


My Thoughts...
*The fact that WBFX has over 400,000 likes on Facebook proves that whomever is operating their FB page is paying for likes. West Michigan only has maybe a million folks. I highly doubt if 474,000 people like a radio station that's mostly cyber-jocked and is simply a low-octane rip-off of WGRD. Hell, their morning show is the night jock at sister station DC 101 in Washington!
*I think WBFX, WHTS and The Bee all rigged their Facebook likes. Therefore, WSNX - I think - is the fastest-growing station FB-wise.
*WMFN is not on the list because they're no longer listed. Besides, they're moving to Chicago soon.
*Only 43 new likes for WTKG = who f'n cares about that station?
*WMPA could easily be west Michigan's deepest secret radio-wise


Last Year's Predictions:
*Huge will stay on 107.3 TRUE
*1230 will remain a throwaway talker TRUE
*WFUR will remain a geezer station TRUE
*98.7 will flip format FALSE
*WGRD will add more alternative crossover MEH
*John Balyo will be prison meat for another 69 years TRUE


2016 Predictions:
*WFUR will still be around
*"Huge" Bill Simonson will be canned
*Cumulus will make other huge changes in west Michigan radio
*WTKG will remain a throwaway talker
*John Balyo will remain a jailbird


DETROIT
1-1) 141,040 WKQI (Channel 9-5-5 - CHR)
2-13) 127,518 WGPR (Hot 107.5 - Urban)
3-2) 102,031 CIMX (89X - Alternative)
4-3) 99,616 WRIF (101 The Riff - Active Rock)
5-5) 92,342 WJLB (97.9 - Urban)
6-4) 91,189 WDZH (AMP 98.7 - CHR)  
7-6) 67,195 WXYT-FM (97.1 The Ticket - Sports)
8-8) 50,302 WCSX (94.7 - Classic Rock)
9-7) 49,063 WYCD (99.5 - Country)
10-10) 43,691 WNIC (100.3 - AC)
11-12) 37,385 WPZR (Praise 102.7 - Gospel)
12-9) 36,646 WDTW (106.7 The D - Classic Rock)
13-18) 35,800 CHYR (Mix 96.7 - Hot AC)
14-11) 30,668 WMXD (Mix 92.3 - Urban AC)
15-14) 20,759 WDVD (96.3 - Hot AC)
16-17) 17,643 CKLW (800 - Canadian News/Talk)
17-20) 16,842 WDMK (Kiss 105.9 - Urban AC)
18-15) 16,565 WJR (760 - News/Talk)
19-16) 15,956 WMUZ (103.5 - Christian)
20-19) 15,472 CIDR (93.9 The River - AAA)
21-21) 8,616 WOMC (104.3 - Classic Hits)
22-24) 8,482 WDRQ (93.1 Nash FM - Country)
23-23) 8,473 WMGC (105.1 Detroit Sports)
24-22) 8,379 WWJ (950 - News)
25-N)  4,582 WDFN (1130 The Fan - Sports)
26-27) 1,728 WDTK (1400 The Patriot - Conservative Talk)
27-25) 1,204 CKWW (580 - Oldies)
28-26) 1,185 WLQV (FaithTalk 1500)
29-28) 277 WRDT (560 The Word)


INCREASE IN FACEBOOK LIKES:
1) 102,650 WGPR
2) 23,457 CHYR
3) 13,624 WNIC
4) 12,041 WPZR
5) 10,622 WXYT-FM
6) 9,949 WCSX
7) 7,882 WDMK
8) 5,680 WYCD
9) 4,525 WRIF
10) 4,437 CIDR
11) 4,298 CKLW
12) 3,981 WJLB
13) 3.294 WMXD
14) 3,160 WDRQ
15) 3,041 CIMX
16) 3,037 WDTW
17) 1,473 WMGC
18) 1,194 WWJ
19) 1,102 WMUZ
20) 888 WOMC
21) 825 WDTK
22) 182 WLQV
23) 179 WRDT
24) 131 CKWW
25)   20 WJR
    
My Thoughts...
*Once again, I feel that at least one station in the market, namely Hot 107.5 WGPR is cheating with their Facebook likes. From what I've been told, that station is way more ghetto than WJLB. Sad.
*WKQI, WDZH and WDVD all LOST likes this year. Fake Facebook profiles, perhaps?
*93.9 The River had a bigger increase in likes vs. 89X. Surprised?
*I highly doubt 12,000+ people would like Praise 102.7 in one year. Do they even have 12,000 listeners?
*Not much love for WOMC, though their radio ratings are a different story.

Last Year's Predictions:
*Nash FM will survive one more year, TRUE
*96.3 will flip to a Hip-Hop Gold format, maybe even resurrecting the WHYT call letters FALSE
*93.9 The River will flip formats FALSE
*Drew Lane will resign from 105.1 TRUE
*Arthur P. will return to the Detroit airwaves via voicetracking FALSE

Next Year's Predictions: 
*Detroit Sports 105.1 will add more local talkers,
*96.3 will flip format,
*106.7 The D will flip format,
*Allison Martinek will resurface at another station
*89X will reformat

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