Wednesday, July 6, 2011

Radio ratings for Grand Rapids (via Alexa.com)




MID-YEAR ALEXA.COM RADIO RATINGS: GRAND RAPIDS
GRD still rules, SNX crumbles

(current ranking/December 2010 ranking/station name/Alexa ranking)

GRAND RAPIDS ALEXA.COM RATINGS - JULY 2011
1-1WGRD 97.9 Active Rock398,299
2-2WOOD NewsRadio 1300/106.9456,923
3-4WBCT 93.7 "B93" Country539,713
4-3WHTC 1450 Talk619,023
5-6WHTS 105.3 "Hot FM" CHR1,212,631
6-5WTNR "Thunder 94.5" Country1,300,306
7-12WBBL 107.3 "The Ball" Sports1,330,470
8-24WTRV 100.5 "The River" AC1,660,212
9-13WLAV 96.9 Classic Rock1,729,378
10-9WFGR 98.7 Classic Hits1,893,356
11-17WPNW 1260 "The Pledge" Conservative Talk2,303,221
12-10WLHT "Channel 95-7" Hot AC2,351,933
13-22WBFX 101.3 "The Fox" Rock2,727,663
14-16WJQK 99.3 "JQ99" Christian Contemporary3,730,174
15-8WSRW "Star 105.7" AC4,246,724
16-15WVFM 106.5 Variety Hits4,939,045
17-14WTKG 1230 Talk7,129,384
18-23WYGR 1530 "The Force" Urban AC8,244,991
19-11WYVN 92.7 "The Van" Classic Hits8,538,149
20-19WJRW 1340 Talk9,250,100
21-21WNWZ 1410 "La Maquina Musical" Spanish10,746,096
22-20WLAW 92.5 "The Outlaw" Country/Rock13,801,743
23-7WSNX 104.5 CHR18,026,250

red - decrease in rank (3 mos.)
green - increase in rank (3 mos.)


NOT RANKEDWMAX "ESPN 96.1" Sports
WFUR 102.9/1570 Christian Music/Talk


*Don't get me wrong, but I think Alexa.com is just like Arbitron in a sense, especially when it comes to rankings. Maybe sometimes, it forgets about a website and doesn't measure it properly. Who knows? Just ask WSNX.

*Once again, GRD and WOOD hog the top spots with B93 inching up to #2. I'll betcha that WHTC has quite a cult following, especially since that little 1KW peashooter has a bigger internet following than any station in northern Michgian. They do stream live, and they have a daily "Trading Post" show which airs daily 11:30 a.m. to noon (paging Richard and Sal).

*Bear in mind that this list was compiled long after the holidays. Faintly, Star 105.7 and The River traded places.

*It amazes me that Arbitron says that unranked WMAX ESPN 96.1 has better ratings than WBBL, but Alexa says otherwise regarding their websites. Maybe people would rather look at "Huge" Bill Simonson than to hear him.

*101.3 The Fox rebounded, but they're still GRD's bitch.

*WOOD is still doing well with its FM/AM simulcast, but sister WTKG tumbled a bit. Sadlym I doubt if Brian Kilmeade will be that station's savior.

*Speaking of saviors, where's WFUR? Then again, judging by their website, no wonder why nobody listens to that station. They're lucky that WCSG wasn't on the list since it's a non-comm (they would be 10th place if they were playing commercials).

Tomorrow, we'll look at Detroit.

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