Tuesday, October 23, 2018

10.23.18 Bee-otch of the Day: iHeartMedia


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Bee-otch of the Day honors are awarded Monday through Thursday; Bee-otch of the Week is awarded Sunday morning on Chuck69.com.

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Name: iHeartMedia
Age: 46
Occupation: media antichrist
Last Seen: San Antonio, TX
Bee-otched For: allowing The Brew to still exist





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Last week, the Grand Rapids radio ratings came out for last Summer. B93 returned to the top, WGRD zoomed back to second place in their best book in ages, WSNX returned to 3rd place while WLAV and WOOD-AM/FM tied for #4.

The big losers, of course, are the perennial sports duo of iHeartMedia's ESPN 96.1 and Cumulus' WBBL 107.3. But what might be even more embarrassing is the fact that a music station is actually tied with one of the sports stations.

iHeart's 101.3 The Brew is tied with WBBL for 14th place. The classic rocker only registered a 1.6, one of its lowest ratings in forever.

So, why does The Brew suck? Simple: the station is loaded with out-of-town jocks and a shitty morning show that tanked in Detroit. Plus, the station shares the same fucking corporate classic rock that LAV plays. What were they thinking when they added Rover's Morning Glory to their schedule? Do they expect that shitty-assed show to defeat the local Free Beer and Hot Wings in the ratings? Please. Plus, I see no promotion for RMG. No billboards, no promo crew on the streets, no nothing.

Folks, 101.3 has been some sort of rock format since 2001 and they've NEVER kicked ass in the ratings. IFart doesn't know what to do with the station. Alternative's a stupid choice since it's tanking in Detroit. Active rock might be an OK choice IF they stay away from the older rock that everybody in town plays. Hell, they could even air an attack campaign on GRD for playing classic rock. Oh! 101.3 can't do a black format since it'll hurt WSNX. I can go on and on, but let's face it: 101.3 has been a flaming dumpster fire for too long.

At least it's not as bad as WFUR.

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