Name: iHeartMedia
Age: 46
Occupation: media giant
Last Seen: San Antonio, TX
Bee-otched For: breaking the Stick
Age: 46
Occupation: media giant
Last Seen: San Antonio, TX
Bee-otched For: breaking the Stick
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Radio: where ratings no longer matter.
Recently, Grand Rapids was given a shocker when long-time CHR 104.5 WSNX topped the ratings, displacing sister station B93. This was despite the fact that much of the station is programmed from Detroit these days.
Now, the station has lost another piece of being live and local.
Sam "Stick" Day, the station's programmer and afternoon jock has been fired from the station. On social media, he said that he was very proud of his accomplishments at WSNX, especially his ratings records. Stick came to WSNX from sister WKQI Channel 955 in Detroit where he held a similar shift before heading to SNX nearly three years ago.
Stick also hosted Channel 955's Saturday night mix show as well.
No word was given as to why Stick was canned from the top-rated CHR, though sadly, rumor had it that it was because WSNX and WKQI's owners, iHeartMedia wants to further consolidate their operations.
You know, I don't listen to WSNX most of the time, but I hate it when a successful radio station fires a DJ for shit reasons. I remembered around 25 years ago in northern Michigan where I grew up, a popular morning jock, Tim Murphy got canned from WKLT. Why? It was because he trashed Arby's. At the exact time he was in the middle of his diatribe against the roast beast giant, the chain was ordering $200 worth of spots on the station. Instead of defending him, KLT simply fired him, which is what the station is known for: firing popular jocks whose name isn't Terri Ray.
It's funny that here in Grand Rapids, iHeart has 101.3 The Brew, which has NO ratings and yet, they've been a rock station with virtually the same format for over 15 years. Cumulus has WBBL 107.3 and the fat blowhard Bill Simonson, which doesn't have ratings, period. So, why are radio groups tolerant towards failure and won't fight for their top-rated jocks? Good question.
In WSNX's case, they're safe. They're the only full-powered radio station in Grand Rapids with enough balls to play rap and hip-hop. They can have some jerkoff willing to work for minimum wage called Kendrick Lamar Lamar Kendrick and they won't care. As long as they carry those one-second ads with that woman saying "take me to Kessler's", all is well for iFart.
As for Stick, looks like he wants to go back to Detroit. I don't blame him. Maybe he'll end up at 98.7 Amp Radio, since that station won't go anywhere soon, poor ratings or not. Who knows? Nonetheless, I wish him the best.
And why is digital media (SiriusXM, Pandora, Spotify, etc.) kicking traditional media's ass?
---
Radio: where ratings no longer matter.
Recently, Grand Rapids was given a shocker when long-time CHR 104.5 WSNX topped the ratings, displacing sister station B93. This was despite the fact that much of the station is programmed from Detroit these days.
Now, the station has lost another piece of being live and local.
Sam "Stick" Day, the station's programmer and afternoon jock has been fired from the station. On social media, he said that he was very proud of his accomplishments at WSNX, especially his ratings records. Stick came to WSNX from sister WKQI Channel 955 in Detroit where he held a similar shift before heading to SNX nearly three years ago.
Stick also hosted Channel 955's Saturday night mix show as well.
No word was given as to why Stick was canned from the top-rated CHR, though sadly, rumor had it that it was because WSNX and WKQI's owners, iHeartMedia wants to further consolidate their operations.
You know, I don't listen to WSNX most of the time, but I hate it when a successful radio station fires a DJ for shit reasons. I remembered around 25 years ago in northern Michigan where I grew up, a popular morning jock, Tim Murphy got canned from WKLT. Why? It was because he trashed Arby's. At the exact time he was in the middle of his diatribe against the roast beast giant, the chain was ordering $200 worth of spots on the station. Instead of defending him, KLT simply fired him, which is what the station is known for: firing popular jocks whose name isn't Terri Ray.
It's funny that here in Grand Rapids, iHeart has 101.3 The Brew, which has NO ratings and yet, they've been a rock station with virtually the same format for over 15 years. Cumulus has WBBL 107.3 and the fat blowhard Bill Simonson, which doesn't have ratings, period. So, why are radio groups tolerant towards failure and won't fight for their top-rated jocks? Good question.
In WSNX's case, they're safe. They're the only full-powered radio station in Grand Rapids with enough balls to play rap and hip-hop. They can have some jerkoff willing to work for minimum wage called Kendrick Lamar Lamar Kendrick and they won't care. As long as they carry those one-second ads with that woman saying "take me to Kessler's", all is well for iFart.
As for Stick, looks like he wants to go back to Detroit. I don't blame him. Maybe he'll end up at 98.7 Amp Radio, since that station won't go anywhere soon, poor ratings or not. Who knows? Nonetheless, I wish him the best.
And why is digital media (SiriusXM, Pandora, Spotify, etc.) kicking traditional media's ass?
---
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Bee-otch of the Day is a production of Chuck69.com, Grand Rapids' site for Stern, politics and more!
Bee-otch of the Day Archives can be seen on http://beeotchoftheday.blogspot.com
Bee-otch of the Day is a production of Chuck69.com, Grand Rapids' site for Stern, politics and more!
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