Thursday, January 11, 2018

1.11.18 Bee-otch of the Day: Cumulus Media


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Bee-otch of the Day honors are awarded Monday through Thursday, Bee-otch of the Week is awarded Friday on Chuck69.com.

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Name: Cumulus Media
Age: 21
Occupation: media giant
Last Seen: Las Vegas, NV
Bee-otched For: having a Huge problem

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Yesterday, the Fall 2017 Nielsen radio ratings book was released and there were a few surprises here and there.

B93 retained the lead, followed by WOOD-AM/FM, WSNX (I guess people love Mojo after all), Star 105.7 (gotta love the Christmas boost) and WGRD, whose ratings went up despite the addition of butt rock into their playlist.

However, there's no surprise that dead last in the latest ratings among FM stations is good 'ol WBBL 107.3, which finished with a 1.7 in 15th place. Of course, this station is the home of good 'ol "Huge" Bill Simonson, who has been on this station for years. Yet, the asshole homer has no real listeners except for the Devos family and Tommy Brann.

What might be more laughable is the fact that WBBL isn't the lowest-rated radio station in west Michigan. Their sister station, WJRW 1340 is at a .5 in the ratings. Even more, Holland's WHTC 1450 has a .8, good for a .8.

What might be more ironic is that guess who WHTC also carries? Yep, the fat one.

The funny thing is that WBBL and WJRW's parent, Cumulus Media is going through Chapter 11 bankruptcy and their stock price is at six fucking cents per share. They also own WLAV, 105.3 Hot FM and 94.5 Nash FM here in GR. When The Cloud bought their GR stations from Citadel, I was hoping for good positive change. Instead, it's almost the same 'ol, same 'ol.

Folks, there's a reason why Cumulus is in bankruptcy: THEY HAVEN'T LEARNED FROM CITADEL'S MISTAKES. Here in Grand Rapids, they fucked up and killed WKLQ, they blew up a popular oldies station and created a country station that has failed to dethrone B93 and they moved WBBL to an FM signal while the talk station that replaced it on the AM band has been a colossal failure.

For Cumulus, the question is, now what? Why is Hot FM still WSNX's bitch? Why has Nash FM been a bomb in GR? Why is the useless Bill Simonson still on the air, probably proclaiming that the Lions will win the Super Bowl this year? This is why Cumulus is in the poor house.

All I'll say is that when Rome burns, I'll be listening to Pandora.



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