8.21.19 Bee-otch of the Day: Cumulus

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Bee-otch of the Day honors are awarded Monday through Thursday; Bee-otch of the Week is awarded Sunday morning on Chuck69.com.

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Name: Cumulus Media
Age: 22
Occupation: radio giant
Last Seen: Atlanta, GA
Bee-otched For: treating their jocks like shit
 

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Thank God I never got into radio.

Love talking about the business, but would I ever want to get in front of the mic? Only if there's job security, which doesn't exist.

This week, Ken Evans, who handled mornings at 105.3 Hot FM here in Grand Rapids was fired from the station. He had been at the Top 40 outlet for two years.

Previously, Evans was the morning host at iHeartMedia's 104.5 WSNX. He was canned to make way for the Detroit-based Mojo in the Morning a few years ago.

Now, speculation has it that Evans' replacement will be.... another syndicated show. All signs are pointing to The Bert Show, which is based out of Cumulus' CHR hub in Atlanta, WWWQ - Q99.7. Basically put, the show is yet another Howard Stern knockoff for soccer moms.

The show is carried here in Michigan on Hot FM's sister station, Flint's CK105.5. i92.9 in Lansing - which is mostly voicetracked as-is - also carried it.

On Facebook, Evans said that his contract was ready to expire and the station was "going in a new direction". Since its debut in 2006, Hot FM has been a perennial runner-up in the ratings to WSNX, mainly because Hot FM is more of a traditional CHR vs. WSNX's rhythmic approach.

Considering that Ken's a father, I do hope he will land on his feet soon. The fact that he's lost two radio jobs in such a short amount of time - possibly due to corporate syndicated bullshit - has got to be daunting for him. His only major company left is Townsquare and maybe Mix 95.7, but I doubt if they're hiring. The fact that 100.5 The River's Andy Rent is 76 might help him a little, but Evans working at a soft AC is, well, weird.

The fact that only three companies run all the major radio stations in GR has gotta hurt many DJs. I hope Mr. Evans will be back on his feet in no time. Then again, Hot FM was an abortion from Matt Hanlon from the get-go. Personally, I would go full-urban with 105.3.

How about "The Whip"? LOL.

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