Wednesday, June 22, 2011

6.22.11 Bee-otch of the Day: MSNBC





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Name: MSNBC
Age: 17
Occupation: cable news channel
Last Seen: New York City
Bee-otched For: getting a roundhouse kick from Keith Olbermann
 
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Current: the little cable network that could.

Several years ago, struggling satellite radio provider Sirius made a huge gamble in luring Howard Stern from terrestrial radio. End result: millions of new subscribers and a merger with XM.

Now, it's Current's turn. It was launched six years ago by former Vice President Al Gore as a DIY news channel aimed towards 18-34 year olds and so far, it hasn't touched many nerves. Many smaller cable companies don't carry it and in recent months, they've resorted to showing movies to boost ratings, especially on the weekends.

However, it's sparked one well-known internet meme: clips of their show Vanguard showing homophobic African preacher Marvin Ssempa telling crowds that gays love to engage in fisting and "eating da poo-poo".
Now with Keith Olbermann bringing his Countdown to the network, chances are that MSNBC are, well, quite frankly shitting their pants. The new version of Keith's show debuted on Monday. The show's slightly stripped down from its MSNBC counterpart: there's no live shot of Rockefeller Center in the background, no news crawl on the bottom and it's in glorious 480i over high def.

But, most of the magic is still there. Keith's as feisty as ever and many of his old contributors are still there also. His shows on Monday and Tuesday I thought were well done considering that this isn't MSNBC. The right-winged BS isn't there mainly due to Al Gore being Current's principal. The sole problem so far is Current showing the program every five minutes, causing me to constantly reprogram my DVR, but it's worth it.

And the viewers agree. On its first day on the air, Countdown defeated CNN in several key demos.
In my mind, I think if the new Countdown is still successful down the road, I wouldn't mind seeing the likes of Rachel Maddow and Ed Schultz leaning forward to Current. Even Michael Moore on Twitter thinks that it would work, calling Current the United Artists of cable TV.

Look, folks, say what you want about Al Gore, Keith Olbermann and the like, it's time to take the media back. The Bill O'Reillys, Sarah Palins, Glenn Becks, Rush Limbaughs and Sean Hannitys of the world have polluted our minds long enough. Cookie cutter journalism has done nothing but destroy our minds all for big business. It's time for intelligence and smart opinions to return to the airwaves and for Republicans to keep their damn mouths shut.

As for MSNBC, OK, you've lost Keith and who knows who's next? It's truly time to Lean Forward.

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