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Occupation: religious radio stations
Last Seen: Grand Rapids, MI
Bee-otched For: being a for-profit begging for
A few weeks ago, I bitched about WFUR radio here
in Grand Rapids creating a new translator
station at 92.9 to simulcast their
little-listened-to AM station at 1570. Now, they
want you to help pay their bills.
Apparently, the religious station - also at
102.9 on the FM dial - is airing a beg-a-thon to
help the struggling broadcasters stay on the
air. According to sources, the station even
thanked their sponsors, and there were only five
WFUR is a white elephant in the world of
commercial radio here in
still-somewhat-conservative Grand Rapids. The
station has been trying to rediscover their
identity, especially since for years, they've
strived on airing programming aimed towards an
In recent years, WFUR hasn't subscribed to any
ratings service. In the 15 years I've been
looking at Grand Rapids Arbitrends, the highest
I've ever seen WFUR is at a 2.0. Their listeners
are dying off and the owners, the Kuipers
apparently want too much money for their
stations if there's a buyer. Plus, they want the
stations to remain Christian because "they're
doing the Lord's work".
The truth is, everybody else in Grand Rapids
does a better job of "doing the Lord's work"
than they do! It's sad that 102.9 is 50,000
watts and is one of Grand Rapids' most-powerful
signals and it's a waste. I hope that the
Kuipers come to their senses and realize that
religious radio in Grand Rapids is dying. Way
FM's going away, JQ99 is iffy but WCSG's doing
great, but it's a soccer mom station.
If there's anything that makes Jesus cry, it's
people who drive Cadillacs who beg for money.
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