Bubba the Love Sponge comes to 94.3 The Bone in Detroit

BECOME AN AFFILIATE OF T-SHIRT HELL AND MAKE SOME MONEY! DETROIT'S BONE GETS BUBBA MORNINGS, LOVELINE NIGHTS Flea-powered Alt-Rocker becomes Stern pal's first Michigan station Fans of former Sirius/XM talker Todd "Bubba the Love Sponge" Clem are happy to hear that he's coming to Detroit. But, you better live close to the transmitter to hear him. This Wednesday, his show will be syndicated to 99-watt Modern Rocker W232CA, aka "94.3 The Bone". The station, whose signal is a puny, miniscule fraction of the wattage of heavyweights such as fellow Alt-Rocker 89X and heritage WRIF 101.1, is also heard on WGPR 107.5 HD-3. Legally, a translator station must rebroadcast another station's signal, so technically, W232CA rebroadcasts WGPR-HD-3's signal.  Confusion aside, it appears that The Bone's owners, Martz Communications, is trying to prove that the fledgling station does have staying power; they also added on another syndicated show not heard in Detroit for years: Loveline. That show airs Sunday through Thursday 10p-Midnight. Only time will tell if the long-awaited new morning show and other changes will make a positive impact on the station. I do like the addition of Bubba, but I do wonder if he'll be a decent fit, especially with Detroit not being the most-Stern-friendly market out there. However, it'll be a great alternative to Drew and Mike and whatever 89X has these days.