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12.28.11
END-OF-YEAR ALEXA.COM RADIO RATINGS: NORTHERN MICHIGAN
KLT still boss, WCCW, WSRT MIA
For those who don't know what Alexa.com is, it's that website owned by Amazon.com that measures the popularity of websites.With Arbitron still embargoing the ratings for northern Michigan radio after all these years, at least we can still know how popular their websites are.
So, here goes:
(Current ranking/July 2011 ranking/station name, format, format, etc/Alexa rating (green is an increase, red is a decrease within three months)
| 1-3 | WKLT 97.5/98.9 "The Rock Station" | 1,561,672 |
| 2-1 | WTCM "NewsTalk 580" | 4,780,200 |
| 3-12 | WGFN/WCKC 98.1/107.1 and WLJZ/WAVC 94.5/93.9 "The Bear" Classic Rock | 4,843,302 |
| 4-9 | WGFM/WJZJ "Real Rock 105 and 95-5" | 5,614,676 |
| 5-4 | WKHQ "106 KHQ" CHR | 5,660,244 |
| 6-7 | WLXT "Lite 96.3" AC | 6,986,651 |
| 7-U | WJZQ "Z93" CHR | 7,104,039 |
| 8-2 | WMKT 1270 "The Talk Station" | 7,736,077 |
| 9-5 | WJML 1110/1210 Talk | 8,971,574 |
| 10-17 | WUPS 98.5 Classic Hits | 9,314,630 |
| 11-6 | WTCM-FM 103.5/93.5 Country | 9,678,844 |
| 12-15 | WLDR "Sunny Country 101.9" | 9,999,032 |
| 13-11 | WFCX "94.3/93.5 The Fox FM" Classic Hits | 11,060,497 |
| 14-14 | WCDY 107.9 Hot AC | 11,873,848 |
| 15-U | WLXV "Mix 96" Hot AC | 15,003,871 |
| 16-U | WMKC 102.9 "Big Country" | 15,777,166 |
| 17-U | WOUF "99.3 The Wolf" Rock | 18,004,525 |
NOT RANKEDWBNZ "EZ Rock 92.3" - website no longer exists
WMJZ "Eagle 101.5" Variety Hits
WZTC "104.5 Bob FM" Variety Hits - no website yet
WSRT "106.7/105.5 You FM" Talk
WCCW-FM "Classic Hits 107.5"
WCCW "ESPN 1310"
WMBN "Unforgettable 1340" Standards
*Even though they don't stream, WKLT rules the radio roost up north. Even The Bear and Real Rock - both sisters - saw huge gains. Even 99.3 The Wolf, a station that hasn't updated their website in months, plus their web stream has also been down for months as well, showed up on the list. A wonderful book for Rock indeed.
*Wow! Z93, once left for dead is on the list this time. I think part of it's due to the fact that their webstream actually works on cell phones.
*Talk tumbled this time around, but it won't this time next year with the elections. You FM fell off the list altogether.
*Even though they've updated their website and even the station itself, WCCW-FM was AWOL from the list. IMHO, WCCW was the most-improved station of 2011. I'm very happy that they canned their outdated "OldiesRadio" image and even the fact that they eliminated all satellite-fed programming from the station. The station can run live and local on its own without some fake jock from Colorado pretending to sound local.
PREDICTIONS FOR 2012:*You FM will become more liberal
*The Fox FM, now with Rich Nadeau at the helm will add more 90's to the playlist and will try to recapture the sound it once had when Mark Elliott was running it
*Northern Broadcast will return streaming to at least KLT
*KHQ will add Billy Bush nights and Ryan Seacrest middays
*No changes at any of the country stations or even KLT
*Real Rock 105/95-5 will ditch Jay Roberts and go local nights
*The Bear will hire Finster for middays
2011 PREDICTIONS I WAS RIGHT ON:*Neither the Country stations or KLT changed much
*Ed Schultz was canned on WJML, but hasn't surfaced anywhere else, at least yet
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