Tuesday, January 3, 2012

End-of-year Alexa.com radio ratings: Detroit







END-OF-YEAR ALEXA.COM RADIO RATINGS: DETROIT

89X still tops, but there's a Grand Rapids surprise


Now, it's time to rank Detroit's radio stations by their websites' Alexa.com ratings.



(Current ranking/July 2011 ranking/station name, format, format, etc/Alexa rating (green is an increase, red is a decrease within three months)


1-1CIMX "89X" Alternative169,806
2-2WRIF 101.1 Rock309,163
3-3WKQI "Channel 9-5-5" CHR328,203
4-6WJR 760 News-Talk583,906
5-5WJLB 97.9 Urban615,167
6-4WGPR "Hot 107.5" Urban (the new WGPR is the old WHTD 102.7)660,373
7-7CKLW 800 Talk678,816
8-11WCSX 94.7 Classic Rock744,012
9-17WMGC "Soft Rock 105.1" AC777,547
10-10WDVD 96.3 Hot AC810,170
11-13CHYR 96.7 Hot AC1,179,013
12-8WDFN 1130 Sports1,323,685
13-25WDTW 1310 Liberal Talk1,329,546
14-9WDMK "Kiss 105.9" Urban AC1,346,550
15-14WMXD "Mix 92.3" Urban AC1,807,036
16-UWWJ 950 News1,854,360
17-12WMUZ "103.5 The Light" Christian2,638,039
18-22WDTK "NewsTalk 1400"3,172,128
19-UWDTW-FM "106.7 The D" Classic Rock (formerly Rhythmic AC "106.7 The Beat", which was #20 in July)3,616,554
20-24CIDR "93.9 The River" AAA3,722,801
21-21WDRQ "Doug 93.1" Variety Hits4,372,087
22-15CKWW 580 Oldies5,435,439
23-UWPZR "Praise 102.7" Gospel5,669,044
24-UWPON 1460 (actually on WCXI 1160) Brokered Oldies5,834,955
25-UWCAR 1090 Talk6,782,989
26-31WGPR-HD2 107.5 "104.7 The Oasis" Smooth Jazz6,796,517
27-30WXYT "97.1 The Ticket" Sports7,575,801
28-23WLQV 1500 Christian Talk12,113,773
29-29WYCD 99.5 Country22,015,860
30-27W232CA 94.3/WGPR-HD3 107.5 "94.3 The Bone" Alternative22,846,754


NOT RANKED

WDZH "AMP 98.7" CHR
WNIC "Fresh 100" Hot AC
WOMC 104.3 Classic Hits
WCHB 1200 Urban Talk
CKUE "95.1 The Rock"



*Once again 89X is #1 for all internet radio fans in Detroit. However, there's one slight embarrassment regarding 89X being on top, and it's the the fact that their ranking, 169,806 is actually lower than that of WGRD Grand Rapids' 136,126. A station in The D at #1 getting beaten out by a smaller market station. In the words of Nelson Muntz: "HA! HA!"



*Well, it looks like the novelty of The Bone is drying up. With its weak signal and lack of promotion, will it last another year?



*Meanwhile, its sister station, The Oasis did see a slight rise in the ratings, possibly due to the fact that their translator at 104.7 is gone.



*New and better signal or not, the new Hot 107.5 - formerly at 102.7 - went down a touch. 



*Three of Detroit's FM heavyweights - AMP 98.7, Fresh 100 WNIC and WOMC didn't make the list. Will there be changes soon?



*The new WXYT 1270 didn't make the list, only because I couldn't find a URL of their own. Nonetheless, it'll be a ratings abortion, one way or another.



PREDICTIONS FOR 2012:
*Arthur P. WON'T reappear on 106.7 The D,
*WNIC will remain Hot AC, but with tweaks,
*Billy Bush will appear on WDVD,
*Clear Channel will kill off WDTW 1310's Liberal Talk format
*The Bone will cease operations
*AMP 98.7 will be dead by Christmas 2012


2011 PREDICTIONS I WAS RIGHT ON: ALL OF THEM!
*89X and The Riff didn't change much (although Riff is reacting somewhat to The D by adding in more classic rock)
*WNIC's popularity is down thanks to their Hot AC tweak
*The Beat is gone
*Channel 9-5-5 is kicking AMP to the curb

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