Wednesday, May 16, 2012

5.16.12 Bee-otch of the Day: WKLT

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Name: WKLT
Age: 34 (technically)
Occupation: shitty-assed rock station
Last Seen: Traverse City, MI
Bee-otched For: proving how out of touch they are

The National Cherry Festival in my old stomping grounds of Traverse City is going to do something this year that they haven't done in years.

And that, my friends, is rock.

Like many festivals, The CherryFest has a concert stage, featuring well-known music acts. In recent years, the festival's music stage has been loaded with, well, has-beens. Last year, the two main "rock" acts (and I used the term "rock" in quotations for obvious reasons) were Kansas and .38 Special, two bands from before my time.

However, the CherryFest has apparently learned that YOUNG PEOPLE go there, too, so they finally did some waking up. True, there's still a Country act booked (Joe Diffie), plus the token Classic Rock band (Grand Funk Railroad, which IMO is a HUGE improvement over both Kansas or .38 Special) and... a (GASP!) New Rock act.

And that band is none other than Pop Evil.

True, I consider Pop Evil the American Nickelback, I'd rather go to one of their shows than to some moldy geezer rock show with a band left with one or two original members. People my age don't relate well to the same shit factory workers and white trash enjoy.

So, why the addition of Pop Evil? Simple: the CherryFest switched radio station sponsors. This year, it's Northern Star Broadcasting, the parent of Big Country 102.9 (hence Joe Diffie), 98.1/107.1/94.5/93.9 The Bear (hence Grand Funk) and yes, Real Rock 105/95-5 (hence, you guessed it, Pop Evil). One band representing each station. Last year, the big sponsor for the Bayside Entertainment Stage was, you guessed it, WKLT.

Now, I don't know the full scooperooni as to why KLT backed out of the concert series, whether money had to do anything with it or not, but the plain and simple truth is that KLT is so out of touch with rock fans, period. Part of it's also due to its owners being from North Dakota while Northern Star's owners - Del and Mary Reynolds - are from Cheboygan. Del has even admitted that Mary happens to love modern-day rockers like Godsmack, and she's in her 50s. KLT thinks that their core audience of geriatrics hate new rock - which is why the current Van Halen's their sole current at the moment - and in the future, their lack of love towards most post-1990 bands will kill them.

Mark my words: if KLT were a restaurant, it would be Bill Knapp's.

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