Wednesday, May 20, 2015

5.20.15 Bee-otch of the Day: Rush Limbaugh

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Name: Rush Limbaugh
Age: 64
Occupation: OxyContin-infused taker
Last Seen: West Palm Beach, FL
Bee-otched For: getting baked in Boston
WRKO has given El Rushbo the KO.

The iconic Boston 50,000-watter - named for the legendary movie studio whose logo is a transmitting broadcast tower - just announced that Limbaugh's radio show will be canceled in the not-too-distant future. The Entercom-owned station could not come to terms on expanding their contract with the show. Rush has been demoted to smaller stations in big markets in recent years due to decreased ratings and revenue all sparked by his diatribe against Georgetown law student Sandra Fluke. In 2012, Rush called Fluke a "slut" over her opinion that religious institutions could not be exempt from the rule in the Affordable Care Act that forces businesses to hand out free birth control.

Rush's syndicator, iHeartMedia/Clear Channel-owned Premiere Radio Networks released a statement: "We were unable to reach agreeable terms for The Rush Limbaugh Show to continue on WRKO. A final broadcast date will be announced in the near future. Rush Limbaugh airs daily in every measured media market in America, and we look forward to announcing exciting news for our Boston listeners soon."

According to, the only other station in Boston that might be interested in Rush is WMEX 1510, a brokered talk station with a very, very crappy website.

Rush's canning in Beantown happens only a month after WIBC in Indianapolis announced that they will be dropping the show in July. No word on what station will be carrying his show afterward.

WIBC is third place in the ratings in Indy while WRKO is at a pitiful 18th place in the April 2015 Nielsens. No wonder why in WRKO's case, they're dumping Rush. Bear in mind that Cheap Channel had Rush on 1200 a few years back as "Rush Radio" and it was a ratings disaster.

Honestly, I hope that this is the end for Rush in Boston. The city is simply too liberal for him. Plus most of his fans are upper-demo baby boomers who are retired or looking at retirement. I was on Freedom 95/Indy's Facebook page, and some geezer told the station that he hopes they pick Rush up and that he's also retired. If I was a potential advertiser, it would be a cop out. Retirees don't have much money and us gen-xers and millennials simply avoid AM radio like the plague.

Look, Rush is 63 and his contract is up for renewal next year. If he keeps losing big affiliates like flies, he might as well retire to his vast Florida estate with his gold digger wife and his Oxy pills. Time for El Blimpo to move on. Conservatism in America is dead and Rush is another kook nailing the coffin shut.

Maybe if Rush asks for a raise in his next contract, iHeartRadio will give him crow instead.

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